As summer draws to a close and we move into September the new year is looming large on the horizon. There are just a few short months left and if you’ve been sitting on working on that new bit of functionality, brand new prototype or your latest great idea – now is the time to act.
Waiting until January may give you the illusion of headspace, make you feel more organised… and you can talk yourself into “new year, new you” all you like, but that pause could cost you far more than you realise.
Here’s why getting your backside into gear before the end of the year is not just a smart move, it could be critical to your financial security in 2026.
#Wining the race to market
When it comes to product launches, timing is everything. If you wait until the new year to start, you’re already behind. Your competitors are already developing, testing, and lining up manufacturers. Launching first often means greater market share, brand recognition, and stronger customer loyalty.
Product development isn’t instantaneous. From feasibility studies and proof-of-concept builds to testing and compliance, the journey from idea to launch is layered and time-consuming. Starting now means positioning your product to enter the market earlier, at a time when your customers are ready to spend their new-year budgets.
And if you’re in a niche or emerging market, being first out of the gate often gives you the space to define the rules, rather than scramble to catch up.
Sow now – reap sooner
From a financial perspective, pushing development into 2026 could mean missing out on this year’s available budget. You know full well – if it’s not spent this year, it might get cut next. Even if you’re not able to launch in Q4, starting now can allow you to:
- -Capitalise on R&D tax credits
- -Allocate current-year budgets more strategically
- -Begin pre-sales or marketing campaigns early
It also puts you in a better position to drive revenue sooner in the new year, rather than wasting Q1 in early-stage development.
Businesses that launch successfully in the New Year have often spent the months prior refining their design, ironing out bugs, or running pilot builds. Why not join them?
Secure the best before everyone else does
External development support, whether for embedded software, electronics design, or compliance testing, gets booked up fast, particularly toward the end of the year. At Ignys, we see a clear trend. Businesses flood in after the Christmas break with grand development plans… but many find that top-tier consultants and engineers are already booked solid.
By kicking off now, you’re not only ahead of that January crush, you also have the opportunity to secure better pricing, consistent timelines, and a dedicated team who can take your product seriously from day one.
And with Ignys, that doesn’t just mean outsourcing to “Fred in a shed”. It means having your own team of award-winning engineers, problem solvers who understand what keeps you up at night, and how to build it better.
Maximise planning cycles and procurement timelines
Designing a product is just the beginning. If you’ve already built something, it still needs to be scaled, tested, refined, and prepared for manufacture.
The earlier you start, the better chance you have to:
- -Order long-lead components before prices spike
- -Avoid supply chain delays over the Christmas Holiday
- -Build in time for regulatory testing and certification
Remember, there’s still a component shortage some components still have lead times stretching into several months. Delaying the start of development could mean missing critical manufacturing windows in 2025.
Make 2025 the year of execution – not excuses
We’ve seen it too often: an exciting idea lands in January but stalls until March because stakeholders are distracted, documentation is missing, or key engineering resources are unavailable.
By starting your development in Q4, you build momentum before the new year begins. Your 2026 starts with a plan, not a scramble. You enter the new year with working prototypes, refined designs, and project roadmaps.
All this gives you a strong foundation to scale and succeed.
Why Choose Ignys?
At Ignys, we don’t just help businesses design and build. We help them win.
Whether you’re starting from a blank page, or looking to scale an existing prototype, we support every stage of your product development journey. Our “Dream it. Design it. Make it. Test it. Fix it. Support it.” approach means we’re equipped to jump in wherever you are, at whatever stage and take you further, faster.
We’re not just consultants. We’re an extension of your team.
And if you’re reading this thinking, “we should probably talk to someone,” now is the time.
Ready to move fast?
Fill in a form or call us on 0115 772 2825, we’re here to help you build it right – the first time.